5 Best Web Host

Want to go online with your business? You are on the right path. Don’t know where to start? You are reading the right article. Read on as we discuss 5 of the best web hosting websites of 2020 in detail.

Hosting is like a home for your website; it stores all your data and lets you access it over the internet. So, if you are a business, an entrepreneur, a professional, or just want your personal website, choosing the hosting ideal for you is where you should start.

A business must follow its customers; and, in this era of digital, most of the potential customers are using the internet, so you need to be present there.

While there are many factors to consider before choosing a web hosting for your website, there is nothing like “The Best” hosting service that can fulfill everyone’s demands. Your needs may vary from others and the best may vary accordingly.

Factors like uptime, disk space, support, pricing, and speed are crucial to look at before making a practical decision.

Let’s look at each with a critical eye and let you decide which one is the best for you.

1. WP Engine

Around 35% of the world’s websites are run on WordPress CMS (content management system), and it’s still growing, owing to its ease of use, effectiveness, and the fact that it is free.

But WP Engine only offers WordPress-based hostings, so if you are looking for a dedicated, VPS (virtual private server), or shared hosting, this one is not for you.

That said, if you don’t want to get into the technical side of running your website, then WP Engine is the solution.

Their servers are quite fast and the customer service is amazing too. Plus, they offer auto security updates, automatic caching, one-click restore, top-notch security, daily backups, and all 36+ StudioPress themes (premium) and genesis framework.

They even offer a free CDN (content delivery network) to make your websites faster.

Their plans include:

  1. Startup
  2. Growth
  3. Scale
  4. Premium
  5. Enterprise

You can choose from any, depending on your needs.

Having said all that, it’s not cheap. I mean when you compare it with other shared hostings, it’s expensive, but the benefits you get make your investment worthwhile.

And, you will have to register a domain from another company as WP Engine doesn’t offer domains. For some, this may be a little inconvenient.

Pros

  • Advanced security features – Not offered by other hosts
  • Excellent customers support comprising of WordPress experts
  • Lightning-fast servers – Fast loading times
  • Ideal for those who don’t want to get involved in technical details

2. Bluehost

Bluehost is one of the most popular web hostings right now. And WordPress has officially recommended using this with their CMS. This means, if you intend to use WordPress for your website or blog, you can opt for it without doubting its abilities to perform well.

Bluehost is one of the easiest to use, which makes it great for beginners. You can use Bluehost’s website builder tools, namely, Drupal and Weebly to design and customize your website as you like.

Website uptime is an important factor to consider; thankfully, Bluehost has an impressive uptime of around 99.99%, which is near to perfect. This means your website/s will be available to your customers/readers virtually every time.

Website load speed is supposed to be an SEO factor as fast-loading websites tend to get more visitors. Impressively, Bluehost has one of the fastest loading speeds out there.

The lowest-priced plan of Bluehost is $3.95/month, giving you an opportunity to get a single website up and running without breaking the bank and try out their services.

All Bluehost plans include 24/7 customer support live chat, unmetered bandwidth, and 5 email accounts. They also a free first-year SSL certificate for the security of your website.

Pros

  • Great for beginners – Simple Cpanel use
  • Best shared (budget) hosting provider – Starts at $3.95/month
  • Fast loading times
  • Highest uptime – Above 99%
  • Free domain and SSL – for 1st year

3. Cloudways

Cloudways offers you cloud-based web hostings including Google cloud and Amazon web services. Cloud-based hostings provide you with multiple online servers as opposed to single in a traditional Cpanel hosting.

This means, your website/s can be more secure and perform better than if they were on a shared hosting plan. Cloudways also offers pay-as-you-go plans and you can even go for their free signup without having to give your credit card details.

On top of that, they offer you free SSL certificates, which are essential for your websites to maintain a “secure” reputation. Plus, the hosting has excellent uptime, making your websites available to the customers most of the time.

And, you can always contact the customer support and chat live with an agent that can help you with any difficulty.

However, you can’t get a domain name with the company, so you would have to get it from a third party and integrate it. It’s pretty easy though; you can set it up with a few simple steps, which the company can assist you with. Plus, if you want an email, you would have to pay extra.

Pros

  • Easy to set up
  • Secure
  • Top-notch performance
  • Excellent uptime
  • Flexible account tiers

4. GreenGeeks

The more than 99.90% uptime, lightning-fast page load times, customer satisfaction, good customer support, free website migration, and domain name, high-quality server locations, and free CDN force us to put this hosting in the top 5 list of trusted hosting services.

And, if you are an environmentalist and want to go green, GreenGeeks lets you do that. The company claims to purchase wind-energy credits (3 times) in compensation for the energy they use to power your website/s.

In addition, with the $2.95/month starter plan, you can check their services as you use them. However, the renew cost is $9.95/month, so if you are confident, go for the whole three-year plan to save in the long run.

The hosting plans included are shared, WordPress, and reseller. In reseller hosting, the company allows you to buy their hosting at retail prices and sell it to customers.

However, you can get the $2.95/month plan if you want to get it for three years in advance, otherwise, you will pay $9.95/month when it renews.

Overall, with good customer support, great uptime, low starter plan, and fast loading speeds, the GreenGeeks offers its customers up-to-the-mark services that are worth trying at least.

Pros

  • Starts at $2.95/month
  • Fast loading speeds
  • Excellent uptime
  • Multiple app installs
  • Free domain for the first year
  • Free site transfer

5. Liquid Web

If you have a website and want to shift to Liquid Web, they offer site migrations for free. And, the customer support will do that for you; if for some reason they can’t, they’ll guide you through the process.

WordPress comes with a little code bloat that negatively impacts the SEO of your website, Liquid Web takes care of that bloat and maximizes the speed. So, if you are a WordPress user, Liquid Web can make your site fast.

They offer dedicated hosting, which is perfect if you feel you will get massive traffic to your website. Plus, their cloud hosting is for those who don’t want to use WordPress; they can use the cloud VPS hosting or cloud sites.

On top of that, Liquid Web offers SSD storage, which is considerably faster than HDD, meaning the site loading times will further decrease.

They have a pretty knowledgable customer support team; you can contact them anytime, and they will be at your service.

Their plans come with free Cloudflare CDN, further enhancing the page load speeds, and, in turn, user experience.

In conclusion, it’s best for those who want a premium web host that can minimize WordPress bloat for improved SEO.

Pros

  • Excellent support anytime
  • Excellent for fast-loading websites
  • Highly knowledgeable customer support
  • Reduces code bloat (for managed WordPress hosting)
  • Offers free Cloudflare CDN
  • Good for website SEO

Best Digital Marketing Strategies

What is Digital Marketing?

As more and more businesses go online, online advertisement has become imperative for businesses of every size.

This is because of the simple fact that most people now prefer to spend their time over the internet. So, why miss the opportunity, right?

Digital marketing, simply put, is a method of promoting your business online. So, if you are running an ad campaign, writing copy to persuade your readers, doing SEO of your site, you are essentially doing digital marketing.

Importance of Digital Marketing

So why is digital marketing strategy necessary? Because your business depends on only one thing: Customers. Wherever your customer goes, you must follow them.

Online is the place where you can easily find your target audience and sell your services and products.

So, if I had to put it in one line: The importance of digital marketing for business is directly proportional to the presence of potential customers online.

The Best Digital Marketing Strategies

So, what are the digital marketing strategies that work? Let’s discuss each one of them briefly.

Paid Advertisements

Spending on ads may get you great results, but you need to know where your audience hangs, your budget, and search intent.

According to Statista, Facebook had over 2.6 billion users in the first quarter of 2020. Great potential, right?

Plus, it is a relatively cheaper platform for ads compared to Google. And if your customers are on Facebook, it can prove to be a gold mine.

However, for commercial intent, your potential buyer will probably search Google. That is why you need to rank on Google if you are selling something.

With Google, you can do Pay Per Click (PPC) advertisement; this means you only pay when someone clicks on your ad, which greatly improves the chances of lead generation or sales as the one visiting your ad is probably having a buying intent.

Every platform has a different intent. You just need to recognize that and run suitable campaigns.

Email Marketing

Email marketing takes time. But once you get the grip on it, it is one of the most effective types of digital marketing strategies in terms of conversion. You can literally redirect tens of thousands of people to your website with a single newsletter.

The key is to build an email list of people interested in your niche. Get people visiting your website to sign up for your newsletter by offering them a bonus, FREE stuff, or anything that can add value to their lives.

Money is in the list. Building an email list can have enormous effects on your business. The people who sign up trust you and want to listen from you in the future, which makes them your potential customers.

Search Engine Optimization

Search engine optimization is essential if you want to rank your website on search engines and be visible to people.

The concept is simple: When you optimize your content and website for ranking on search engines like Google, it is SEO.

This is a game-changer; every business in the world is competing to get the top spot on Google. When you win the spot, it puts your business in front of the world.

So, whenever someone searches for the keyword, they will see your website. This will maximize your chance to get traffic, leads, sales, or whatever you want.

Social Media Marketing

Social media is an appropriate platform for new and small businesses. But you need to know the nature of your audience and where they spend their time.

For example, people are scrolling down their timelines on Facebook, so you must grab their attention instantly. With YouTube, you can get a little more creative and teach people stuff related to your industry and persuade them.

It is powerful because of the massive amount of social media users today. The key is to identify a suitable platform, pinpoint your potential audience, and add value to their lives through your service or products.

YouTube (Video Marketing)

Whether you are an affiliate marketer, own an online shop, want to sell your services, or want to become an influencer, YouTube can skyrocket your success.

But for that to happen, you need to add value to your target customers’ lives; they will follow you, trust you, and become your long-term companions. Answer their questions, solve their problems, and make life easier for them.

Just do not try to be over promotional with your content; viewers can get easily distracted or annoyed. If you are giving them answers and solving their problems, then there should not be much need for long promotional stuff. 

Content Marketing

Content is king, right? Well, not exactly. If your content is SEO-optimized, answering the readers’ questions, and solving their problems, then it is king.

An informational blog is a good example; you give your readers a well-researched piece of content that fully answers their query.

It keeps your audience engaged with you, increasing the chances that they would become your permanent customers.

Affiliate Marketing

When someone influential promotes your products or services and get a specified percentage from the sale, they are your affiliate marketers.

The concept is somewhat like influencer marketing where an influencer talks about a product and tries to sell it. This strategy can bring in major sales without you having to do anything.

Benefits of Digital Marketing

Cost-Effective

Digital marketing is a cost-effective alternative to traditional marketing. Even if you are a small business, you can advertise your products online using paid ads without breaking the bank.

Digital platforms do not discriminate between small and big brands for ad space. You just need to go for the most appropriate strategy keeping in mind your audience, platform, and end goal.

Measurable

Plus, it is trackable; you can analyse your digital marketing campaign’s results. If you do not think it’s working, you can move on to the next strategy without wasting time and money.

But, when a strategy fits right, you have a successful experiment that you can use to manifold your customers.

Targeted

Digital marketing platforms like Facebook, offer you to directly target a specific audience, maximizing your chances to get leads, conversions, and sales.

For instance, if you are selling home improvement products, you can get in touch with people who are looking to buy home improvement products. 

Final Thoughts

The types of marketing strategies discussed above are tried and tested for results. However, not every digital marketing strategy is suitable for your business; you need to understand what will work for you.

For example, your potential customers may not be hanging out on Facebook. If they are using Google search to get what they want, you need to target them there. Lastly, with most of your audience present online, you would be missing out on a major growth opportunity for your brand if you are not utilizing the power of digital marketing.